Opustone, a luxury stone distributor, sought to establish and execute a growth plan that would acquire greater market share within the higher end of the market, as well as elevate the brand's position as a leader in knowledge, inventory and service.
To achieve this goal, Cre8tiv Juice conducted an analysis and landscaping of the Opustone brand and the market dynamics. From this research, a comprehensive strategy was developed to continually evolve and position the brand through multi-media messaging and non-traditional tactics.
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