Food Culture Innovation
Building an Authentic Brand to Change the World
Miami Culinary Institute
Miami Dade College saw the need to establish a culinary arts curriculum that would represent the future of the industry. They embarked upon the creation of one of the very few environmentally sustainable culinary education programs in the world. The college approached us to help create a brand that would connect and resonate this goal within its students, professional partners, faculty and the community.
In addition to developing the brand’s positioning, name and identity, we strategically infused a soul and mission that intends to change the world, one meal at a time. We devised multiple platforms from which the brand could speak and effectively reach its constituents. This included the development of a targeted creative messaging, image, online presence and culture.
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