Speaking Authentically
Using the Right Messages to Speak to a Niche Market
CBI International
CBI International is a producer and distributor of international snack products and beverages to primarily Latin American consumers living within the United States. They approached us to help them develop the tools to further promote their brand and products to this distinct but diverse group. To achieve this, we developed an authentic strategy that would resonate with the cultural and visual preferences of the demographic. This strategy was then executed to a new website, product packaging and cross-product promotion campaign.
- Brand Strategy & Positioning
- Content Design Design & Development
- Product Packaging Design
- Non-Traditional Marketing
- Website Design
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